Personal Branding: Craft a Brand That Gets You Hired, Followed, & Paid

Day 1: Unlock Your Unique Value

1. Discover Your Core Identity: A guide to answering the question: “What do I want to be known for?” and “Who needs to hear my message?”
2. Craft Your Brand’s North Star: Define your mission, vision, and purpose within a personalized framework

“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos

Day 2: Master Storytelling That Sells (Without Sleaze)

1. Creating a Compelling Narrative: Structuring a story that blends vulnerability, expertise, and results by educating, inspiring, and connecting.
2. Sharpen Your Value Proposition: crafting a value that makes audiences think: “I need this person in my life!”

Day 3: Dominate Visibility—Online & Offline

1. Optimize LinkedIn Like a Pro: use SEO hacks to get noticed by recruiters and clients
2. Building Content Strategy That Doesn’t Burn You Out: Learning the “5:3:2 Rule” for balancing promotion, education, and personality
3. Network with Purpose: Scripting for awkward events, cold DMs that get replies, and collaborations that scale your reach.

Day 4: Launch with Confidence

1. Polish Your Brand Toolkit: Finalizing LinkedIn headline, website bio, and social media bios with peer feedback
2. Create a No-Fail Action Plan: breaking down big goals into weekly habits (e.g., “Post 2x/week + DM 3 industry leaders)
3. Stay Consistent Without Burning Out: Use the “Rule of 7” to reinforce your brand message across platforms.

Activity: Creating a Personal Brand Roadmap with milestones for 30/60/90 days.